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ADLABS CINEMAS AND CINEMA PARK NETWORK TO BRING
MULTI-SENSORY EXPERIENCE TO AGRA, CITY OF THE TAJ MAHAL
~ Innovative tourist experience introduced through partnership
between the two leading companies ~
Berlin, March 2007… Adlabs Cinemas announced today a partnership with the worldwide Cinema Park Network to pioneer a multi-sensory tourist experience in India. Cinema Park Network will provide Adlabs' new cinema complex in Agra, the city that hosts millions of tourists every year who come to see the world-renowned Taj Mahal, with a state-of-the-art multi sensory technological system, presenting a new type of content.
'India in Motion' is a unique 25 minute six-dimensional show where viewers can not only see the movie, but also experience it through every other sense – sight, smell, sound, touch, motion and above all - interaction. The, 'India in Motion', will join Cinema Park's WoW - Wonders of the World, which tell the story of cities and countries through state-of-the-art technology.
The WoW India in Motion experience will take tourists on a whirlwind trip around the country so that they can experience not only the audiovisual treat of India but also its vibrations and olfactory sensations. Visitors sit on Smart Motion Seats that move around, have bass shakers and multiple ticklers. Viewers equipped with 3D glasses also experience special effects, such as breeze, water spray and smoke. This is a one-of-a-kind experience that enables each viewer to be active and involved using a personal remote control.
According to Tushar Dhingra, COO, Adlabs Cinemas, “The partnership with Cinema Park Network will enable us to expand our audience beyond our regular visitors to include tourists, who do not usually go to the cinema while visiting a foreign country. Now, with our special and unique experience they will get a different taste of India, something they can get only by using our special technology combined with our film industry's creative expertise."
Mr. Ori Yardeni, CEO and Founder of Cinema Park Network said: "We are proud that India, which is an important tourist destination, is joining our global network. We already set-up multi-sensory experiences in other parts of the world, including Disney World in Florida, and now India is our first installation in Asia. We will provide the tourist agencies and operators with a state-of-the-art unforgettable experience, based on a solid commercial partnership. 'India in Motion' in Agra is going to be one of our flagship Wonders of the World projects". "WoW is going to be a major player in the tourism industry, and our plan is to set-up similar experiences in the most toured destinations in the world", added Mr. Yardeni.
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