What is cinema advertising?

It's a new medium that is capable of producing advertising recall that is up to five times greater than that elicited by television commercials. By advertising your brand here, you will get the advantage of getting your message across to an audience, that's just right for your brand.



   The Adlabs advantage

All Cinemas are located at premium locations and symbolize excellence in design, ambience and service. Every Cinema is equipped with state-of-the-art equipment, so as to provide a moviegoer with a superior cinema viewing experience.



   Customer profile

Adlabs Cinemas have a penchant for attracting an audience that could be ideal for your brand. Here's a mapping of our customer profile:



   Middle and Upper income strata

Discerning customer looking for quality as well good value for money.

Aspirational – wants the best for himself / herself & family.



  Psychographics

Young Upwardly mobile people with high disposable income constitute a substantial percentage of our patron profile.



  Opportunities

Here's a list of possibilities that you can explore, to increase brand visibility:

Promotions		Fun Innovations
At our various Cinemas, you can choose to have a host of on-the-floor promotion activities. These activities complement and support conventional media activities. Various interactive activities can take place at our cinemas:   Product launches   Product displays and on-the-floor contests   Tie ups with the Game Zone or F&B.   Sampling.   Popcorn cones.   Menu branding at the café.   Ticket jackets.   Events.   Movie schedules.   Seat Jackets. View Pictures View campaign		Every campaign challenges the brand to break the clutter. We believe that too. An innovation by the brand is always more than welcome – excites us all the more   Jingles during the intervals   Laser shows   Look under the seat contest   Projection TV   Inflatable   Gobo projections.   Music programming   Ticket backs   Interactive Voice Response (IVP)   Ticket flyers – home delivery   Branding on ticket envelopes   Automobile displays. View campaign
On-screen branding		Off-screen branding
Branding on the big screen! Fantastic opportunity with tremendous impact – always works.   Slide displays.   Commercial displays.		Your brand can be made visible at various strategic places within the Cinema. A wonderful opportunity to display floor or wall displays.   Signages (back lit & front lit)   Danglers   Lifts   Staircase   Box office   Restrooms   Floor stickers   Standees View campaign
Movie associations		First Cut (First Screening before the release)
This is one of the most interesting ways to get noticed. You can tie up with a particular movie across all our properties:   On-the-floor contests based on the theme of the      movie   Press advertisements, radio spots, flyers, banners      and standees inside the cinema   Web advertising and newsletters Some recent success stories include :    Fast & Furious Tokyo Drift & DC Design.    Kabhi Alvida Naa Kehna & DNA After Hrs.    Superman Returns & Mattel Toys. View campaign		You can choose to be a part of our paid previews on Thursday nights. The idea is to target film buffs and opinion leaders. We recommend the following ways to grab their attention:    Your brand's logo can be placed on press ads, slides,       flyers, newsletters and standees along with periodic       mention in radio spots    On the ground contest, promoting it via press and       radio View campaign
Association with movie festivals
		For Enquires, Contact : For West & South get in touch with Abhijit : abhijit.kumar@adlabsfilms.com For East & North get in touch with Archana : archana.browne@adlabsfilms.com
Generally, movie festivals attract people with specific tastes. More often than not, they have their likes and preferences in place. We generally recommend ways to help you associate with this kind of an audience. A different festival will attract a different profile. Hence, you require a custom designed approach. We help you decide what approach will work for your brand so as to ensure maximum impact. Generally, we recommend the following activities:    On-the-floor contests    Press ads, radio spots, flyers, newsletters and      standees